About the Author
Terry James

Terry James is the vice president of North America marketing for Isograd. He is a seasoned leader with over 20 years of client and agency management experience. He has served in leadership roles in businesses across multiple industries including tech, outdoors, direct and education in both B2B and B2C markets. He has also directed client and strategic management in several ad agencies, including Temerlin McClain. He has extensive experience in marketing strategy, brand management, market research, strategic planning, brand development, and creating and implementing comprehensive, integrated marketing and communications plans.